Sports Marketing Specialist

We’re seeking an experienced, results-driven, and sports-passionate Sports Marketing Specialist to take charge of our client’s sports-focused website/app and drive impactful growth across Southeast Asia. You’ll lead social media strategy, scale content performance, and manage campaigns with brand and affiliate partners — all within a fast-moving, digital-first environment.

If you live and breathe sports, thrive on audience engagement, and know how to turn strategy into measurable results, this role is for you.

Your Key Responsibilities:

• Social Media Strategy & Growth
  
  • Lead multi-platform strategy (Facebook, Instagram, TikTok, X/Twitter, XiaoHongShu) to increase reach, followers, and web/app traffic.
  • Develop content calendars and campaigns around trending matches, leagues, and tournaments.
  • Drive acquisition through both organic and paid social channels, ensuring alignment with growth KPIs.

• Content & Fan Engagement
  
  • Oversee content creation that fuels fan excitement — highlights, reels, memes, and community posts.
  • Collaborate with designers and video editors to produce visually striking, high-retention social assets.
  • Build strong engagement loops with fans and communities to enhance loyalty and advocacy.

• Campaigns & Partnerships
  
  • Manage influencer, KOL, and affiliate collaborations to amplify brand visibility.
  • Execute co-branded and sponsored campaigns with partners and advertisers.
  • Optimise campaigns for engagement, conversion, and cost efficiency (CPA/ROAS).

• Performance & Insights
  
  • Analyse and report on platform analytics — reach, CTR, conversions, follower growth, and revenue impact.
  • Identify content trends, competitor strategies, and viral opportunities.
  • Recommend creative tests, platform innovations, and new audience acquisition tactics.

What You’ll Need:  

• Diploma/ Bachelor’s Degree in Marketing, Communications, or related field.
• 3–5 years of hands-on experience in social media or digital marketing.
• Strong command of English and Mandarin, with ability to read, write, and communicate effectively in both.
• Proven ability to grow engagement and traffic through content-driven strategies.
• Deep understanding of platform algorithms, digital users’ behaviours, analytics, and social ad optimisation.
• A passion for sports and digital storytelling — especially football.
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Bonus Points For:  

You’ll be part of an ambitious, fast-growing digital product in the sports and entertainment space—with opportunities to work on:

• High-growth digital platforms
• Fan engagement strategies across Southeast Asia
• Partnerships with brands, affiliates and influencers
• Real impact on traffic, branding, and monetisation

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If you’re excited by sports, digital media, and growing a platform from the inside out—this is your chance.